How Millennials Became the World’s Most Powerful Consumers—Financial Times, June 6, 2018 This Financial Times’ “big read” explains in vivid terms how the biggest global generation (2 billion millennials are coming of age) will upend business from the US to China. Their choices differ markedly from those of their predecessors (the baby boomers). In a nutshell, the millennials don’t want bland, mass-market products shipped from…
