McKinsey: Consumer Prioritization of Wellness Rising Fast Globally

A synchronized global recovery—much stronger than was anticipated just a few months ago—is in the making. This year, barring the emergence of new COVID-19 variants that are vaccine-resistant, the global economy should grow by around 6%. Next year, by 4.4% (IMF forecasts). Industry reports from consultancies and investment banks point to the continued rise of the wellness market at a rate that will exceed (on…

Must-Reads from the Wellness World (Week of June 2, 2021)

The Big Money Is Going Vegan–New York Times, May 18, 2021Alternative dairy company Oatly’s successful IPO exemplifies the changes in consumer preferences that are reshaping the food business. The stunning rise of the producer of dairy substitutes shows that it’s no longer enough for food to taste good and be healthy—it needs to be good for the planet as well. Can the established big food players…

May 2021 | Extend: Apply Moonshot Thinking and EXTEND Your Wellness Imagination

The Wellness Moonshot: : A World Free of Preventable Disease extends to health professionals who guide patients to use wellness as part of healing illness and disease, corporate executives who integrate wellness at work to elevate the employee experience, parents and educators who teach children wellness as a foundation for learning, and the many others who bring wellness to their homes and communities. “Extend a…

A Wellness Industry Conundrum: Fitness Is Booming, But So Is Physical Inactivity

In Move to be Well: The Global Economy of Physical Activity, GWI estimated that physical activity is an $828.2 billion market, one of the largest sectors within the $4.5 trillion wellness economy. Consumers spent $367.7 billion on participating in various types of recreational physical activities in 2018 ($109 billion on fitness, $230 billion on sports and active recreation, and $29 billion on mindful movement). In…

Wellness Evidence Study: “Spiritual Fitness” Reduces Alzheimer’s Risk

” A new review of studies in the Journal of Alzheimer’s Disease found that “spiritual fitness,” a new concept in medicine interweaving psychological and spiritual wellbeing, reduces multiple risk factors for Alzheimer’s Disease (AD). Finds that individuals with high scores on a “purpose in life” (PIL) were 2.4 times more likely to remain free of AD than individuals with low PIL—and that Kirtan Kriya, a…

With Mass Tourism Being Denounced, Travel’s Future Is More Sustainable and More Unequal

Since the pandemic started, global consumers have amassed $5.4 trillion in excess savings (an estimate equivalent to 6% of global GDP, mostly detained by the wealthier households in high-income countries). As economies open up, demand will surge, releasing some of these excess savings, and just one-third of the total could be enough to boost global output by two percentage points this year and in 2022.…