“Inconspicuous Consumption” Is Rising and Driving Growth for the Wellness Industry By Thierry Malleret, economist The joint forces of the pandemic and the climate crisis have accelerated a trend already brewing below the surface for some years: the rise of inconspicuous consumption. Nowadays, conspicuous consumption (i.e., buying expensive stuff for signaling) is often seen as vulgar, at least in the Western world, and is increasingly…
