Wellness Communities & Real Estate Initiative
2022 Trends
TREND 1: Disruption is Fueling Innovation in 55+ Housing
The 55+ housing market has never been hotter — and while 55+ communities don’t appeal to all, they are right for many, and there’s no “one size fits all” approach. Trailblazing developers are following the lead of modern consumers, creating exciting new paradigms centered on wellness, hospitality, and fun.
TREND 2: Demand-based Placemaking vs. Supply-based Real Estate
Automatically integrating both form & function with wellness as the driver, taking it beyond thinking about the physical place to ways to create new demand for socially connected wellness real estate.
TREND 3: Hybrid Living
Impacts on wellness and social connectivity, use of spaces in the community and the home. Importance of programming, ways to support wellbeing.
TREND 4: More in Less
Simplicity. Doing small things correctly is as important as the tech bells and whistles and marketing speak.
TREND 5: Healthcare & Integrative Wellbeing
A driver of development and at the foreground of placemaking. Think about this at various scales. How does this influence planning and place? How can this unlock new sources of investment and partnership?
TREND 6: It’s More than Just Product
We do it with product and most people think it just happens magically. It’s more than product. It’s activation, and programming.
