IN PARTNERSHIP WITH THE PHILIPPINES DEPARTMENT OF TOURISM
Living Well in the Philippines
Wellness in the Philippines means aligning three inseparable entities – soul, body and mind – based on the value of “Kapwa,” the need to connect oneself with the community and other beings. Therefore, Filipinos not only enjoy healthy bodies and minds but also thrive on strong, harmonious relationships with their loved ones. Living well is embodied in Filipino cuisine, which is based on fresh, whole ingredients, such as fruits, vegetables, whole grains and lean protein, well-balanced meals, and healthy cooking methods. Food plays an important role in the Filipino culture, as sharing meals with family and friends is an expression of caring and nurturing, a source of joy, and an important way to celebrate love and friendship. Filipinos also benefit from a strong heritage of traditional herbal medicine, widely used to treat a variety of ailments such as digestive problems and respiratory infections, supplemented by a healthy diet and exercise to promote wellness.
PHILIPPINES KEY FACTS
Population
115,559,009 (2022)
Life Expectancy for Men
67.2 years (2021)
Life Expectancy for Women
71.5 years (2021)
Example Modalities
Traditional Hilot massage
Nature-based resorts
Community & family wellness
Learn more about this partnership:
Read press release
PHILIPPINES WELLNESS ECONOMY REPORT
This country report is the first detailed measurement of the size of Philippines’ wellness economy, presenting data on its eleven wellness sectors. The report shows the trajectory of the wellness economy from 2019 to 2022, and subsector details where data are available. It also contains global and regional comparisons to show where Philippines stands vis-à-vis its peers and competitors. This report and its data will be valuable for any businesses and investors who are interested in the opportunities and potential offered by Philippines’ dynamic wellness market.
WELLNESS ECONOMY BY SECTOR IN THE PHILIPPINES
The wellness economy, as defined by GWI, is broad and diverse. Its eleven sectors encompass many different types of consumer activities and expenditures, including products, services, travel, and technology. Every country’s wellness economy is unique. Its composition can vary widely from country to country, based on its development history, culture, socioeconomic conditions, and government policy. Below we present the Philippines’ top-line wellness economy data and how it ranks globally. More details are available in the downloadable country report.
Philippines rankings out of 218 countries
KEY WELLNESS EXPERIENCES IN THE PHILIPPINES
The Filipino wellness experience is centered on the healing touch of the hilot, a traditional Filipino massage delivered by practitioners who are expert in creating harmonious and immersive experiences that help people achieve a deeper state of wellbeing. Blessed with natural wonders, the country is an ideal destination for nature-based wellness and relaxation. From stunning beaches and lush rainforests to majestic mountains to crystal-clear waters and hot springs, it offers an ideal environment to explore active recreation and many wellness modalities. Examples of destinations that deliver an authentic Filipino brand of wellness includes: The Farm at San Benito, located in Lipa, Batangas; Nurture Wellness Village in Tagaytay City; Ilaya Retreat Spa (for Sug-ilig meditative exercise); Chi, The Spa at Shangri-La; Tranquila at Las Caidas Wellness Resort, nestled in the foot of the rainforest in Cavinti, Laguna; and Amuma Spa at Bluewater Resort, Cebu. Wherever you travel in the Philippines, you will encounter practitioners who embody the Filipino value of “pakikipagkapwa” – harmonious connection with a fellow human being. Whether you are seeking personalized wellness retreats, integrative medicine, mental health and wellbeing, nature-based wellness, or technology-enhanced wellness, you can count on practitioners to deliver holistic healing while you are visiting the Philippines.
OTHER GWI RESOURCES & REPORTS FOR THE PHILIPPINES
PROVIDED IN PARTNERSHIP WITH
THE PHILIPPINES DEPARTMENT OF TOURISM
The Global Wellness Institute is grateful to the Philippines Department of Tourism, for supporting the development of this country report and making its significant Philippines-specific wellness data available to the world.
The Philippines Department of Tourism has embraced the growing trend of wellness tourism, recognizing the potential for the country’s natural beauty and diverse landscapes to serve as a holistic destination. With a focus on promoting health and well-being, the department has strategically positioned the Philippines as an ideal location for rejuvenation and relaxation. From pristine beaches to lush mountains, the country offers a variety of settings for wellness activities such as spa retreats, yoga, and eco-friendly adventures.
