Music for Health and Wellbeing Initiative
Objectives
Supporting a quad-win framework for industry, academia, artists and listeners through:
- Fostering a culture of duty of care and creating with intention when delivering into care settings
- Addressing the lack of agreed upon/universal language through crafting a set of foundational definitions (e.g. music therapy vs sound therapy vs functional music)
- Supporting cutting edge research by funding small scale projects intended to help investigators prepare for future funding opportunities
- Developing industry guidelines and best practices to inform the building of future accreditation/certification courses to help artists make informed decisions when creating functional music that is fit-for-purpose (ease anxiety, relaxation, energising etc.)
- Look to support the industry further by collaborating with organisations like the AMTA to input on best practice
Initiative Leadership
Initiative Chair
Freddie Moross, Founder and CEO, Myndstream, United Kingdom
Recognized as a disruptive thought leader, Freddie founded Myndstream with a mission to unlock the transformative power of music for enhanced well-being. Awarded the 2022 Debra Simon Award for his innovative approach to wellness, Freddie now pioneers a new era of audio in hospitality, crafting unforgettable guest experiences that enhance well-being and foster deeper emotional connections with brands.
Vice-Chair
Rob Marshall, Consultant, United Kingdom
Rob Marshall is a UK-based consultant specialising in music and technology. He has over 15 years of experience in commercial roles with Spotify, Amazon and Sony Music. Rob has a particular interest in the intersection of music, health, and technology and runs the newsletter Sounds Good!, which covers news and developments across these fields. Today, he works with startups, music companies and charities that are driving innovation in this space. In his previous roles, Rob led music licensing for Spotify’s international expansion into the Middle East, Africa, Eastern Europe and Russia. At Amazon, he managed relations with major and independent record labels in the UK. He began his career at Sony Music, during which time he negotiated licensing agreements with numerous digital services across the EMEA region.
Initiative Members
Meet the renowned thought leaders in this field who are collaborating to educate and evolve wellness in this area of global importance.
Resources
View the research, trends, whitepapers, infographics and more from this Initiative, as well as a curated list of third party resources.
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