Media Contact: Beth McGroarty
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New Reports: The Physical Activity & Fitness Markets for Six Global Regions

Miami, FL – September 29, 2020 – The Global Wellness Institute today released reports on the physical activity economy for six global regions: Asia-Pacific, Europe, Latin America-Caribbean, Middle East-North Africa, North America and Sub-Saharan Africa. Each report is packed with data on consumer participation rates and market sizes for all six segments: 1) sports and active recreation 2) fitness and gyms 3) mindful movement 4) equipment and supplies 5) apparel and footwear and 6) fitness technology.

This is the only research that provides a detailed analysis of the physical activity markets for every global region–from market growth projections to the top national markets in all six segments in each region to the big emerging regional fitness trends. Physical activity is a massive global market opportunity: forecast to grow from $828 billion in 2019 to $1.1 trillion by 2023, and every region is predicted to see at least 5% annual growth over those years.

Link to download all reports.

Links to the six regional reports are below.

 Learn how Asia (now a huge $240 billion physical activity market) will be by far the world’s growth leader and will overtake North America by 2023 – accounting for a staggering 40% of all global growth from 2018-2023; how fitness tech in Asia is an explosive, $10.8 billion market; and how China’s fitness studio/gym market is poised for skyrocketing growth.
Download Asia-Pacific

Europe: Europe has a highly developed $225 billion sector with 50% of its population participating regularly in recreational physical activity–and with the Nordic countries (including Norway, Iceland, Sweden, Finland, and Denmark) all ranking in the world’s top ten for incredible participation rates (from 73-84%). Learn how Germany, the UK, France, and Italy rank among the world’s largest fitness markets and how fitness aggregators and low-cost gyms have become influential forces in the European market.
Download Europe

Latin-America-Caribbean: While the region has some of the world’s lowest rates of recreational physical activity (37%), and the lowest spending per participant on fitness ($180 per person annually), the $42.2 billion Latin-American-Caribbean market is forecast to see solid 6% annual growth through 2023. Explore how Brazil, Mexico, and Colombia have large, fast-growing fitness markets; how streaming fitness classes are growing fast in the region; and how mindful movement (yoga, etc.) is taking off.
Download Latin-America-Caribbean

Middle East-North Africa: While the MENA region has the lowest physical activity participation rate in the world (26%), consumer awareness of the importance of fitness is growing with an obesity epidemic, especially among young generations. Hence, the MENA market (now $22.6 billion) will see a robust 7.8% annual growth rate through 2023. If the fitness industry was once dominated by the wealthy and expats, now a new wave of gyms and dance and martial arts studios are emerging to serve a fast-rising number of young, less affluent fitness enthusiasts. And changing social norms are driving big growth opportunities in the female market.
Download Middle East-North Africa

North America: The world’s most massive physical activity market ($283 billion), North America ranks #1 in all six segments: mindful movement, sports and active recreation, technology, equipment and supplies, apparel and footwear and mindful movement. While North America is a very mature market, it’s still forecast to clock 5.3% annual growth through 2023–in part because the US leads the world in fitness innovations and new business models, including a tsunami of digital platforms.
Download North America

Sub-Saharan Africa: While the region has the lowest physical activity spending in the world ($15.3 billion)participation rates are much higher (31%), because a large swath of the population participates informally in free sports/recreation and gets their activity via natural movement (manual labor, walking as transportation). But a growing middle class means that this region will see the second-highest global growth in pure percentage terms (8.2%) through 2023, with the fitness market becoming a “craze” in nations like Kenya, Nigeria, Uganda and Ghana.
Download Sub-Saharan Africa