Media Contact: Beth McGroarty
[email protected] • +1.213.300.0107
Global Wellness Institute Announces New Digital Film Series to Be Produced by BBC StoryWorks, the commercial creative arm of BBC Global News
Miami, FL – December 1, 2021 – The non-profit Global Wellness Institute (GWI), the leading research organization for the wellness industry, is delighted to announce it has commissioned BBC StoryWorks, the commercial creative arm of BBC Global News, to produce a first-of-its-kind series about the world of wellness. The series was announced today at the 2021 Global Wellness Summit in Boston, and is to be produced ahead of the 2022 Summit in Tel Aviv, Israel.
The series will look to inform, educate and entertain a large online audience with a set of powerful documentary-style short films, immersive audio content, and in-depth, contextual written pieces. It will go live on a dedicated microsite on BBC.com, which boasts 155 million unique visitors as well as more than 1.1 billion page views and 200 million video views monthly. An initial 12-month campaign will engage targeted audience groups from among this user base, as well as industry audiences through the GWI and Global Wellness Summit and their networks.
Members of the Global Wellness Institute network will be invited to submit stories for consideration, with the opportunity to engage BBC StoryWorks creative teams to develop pieces for the series.
Simon Shelley, Vice President Programme Partnerships at BBC StoryWorks, said “BBC StoryWorks is thrilled to be producing content for the GWI that will explore the true meaning of wellness through human-centric stories of those seeking holistic health for both themselves and the wider society. We hope to bring a new comprehension of wellness to global audiences, and start a deeper conversation about integrated, personalized health.
Ophelia Yeung, Senior Research Fellow at GWI, said “We cannot think of a better producer than BBC StoryWorks Commercial Productions to showcase our mission of disseminating rigorous, honest, and fact-based wellness industry information to advocate for wellness for all. This project will bring wellness stories to life from around the world, and amplify important messages about healthy lifestyles and wellness practices in a diverse and inclusive way.
For further information, and to express your interest in participating, please contact:
Elan Shuker, BBC Series Development Lead: [email protected]
Nancy Davis, Chief Creative Officer, Executive Director, Global Wellness Institute: [email protected]
About the Global Wellness Institute: The Global Wellness Institute (GWI), a non-profit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress and enhance the overall quality of life. Its mission is to empower wellness worldwide.