The Rise of Alternative Proteins

The Rise of Alternative Proteins The way we consume protein is undergoing a major transformation. With growing concerns over sustainability, health, and food security, traditional animal-based proteins are no longer the default choice. Instead, consumers and the food industry are turning toward alternative proteins—plant-based, fermentation-derived, and cultivated meat products—as viable, eco-friendly solutions. These alternatives offer comparable nutritional benefits while reducing environmental impact, making them a…

Beyond the Ice, Part 2: Exploring Cooling Rituals and Contrast Therapy

Beyond the Ice, Part 2: Exploring Cooling Rituals and Contrast Therapy July 1, 2025 | 11AM ET | Free Webinar After the success of our first session, we’re diving deeper into the evolving world of cold therapy. While ice baths may dominate headlines, they’re not the only—or necessarily the best—option for most people. Join us for Beyond the Ice, Part 2 (July 1 at 11AM ET),…

Must-reads from the Wellness World (June 25th, 2025)

How a longevity economy can make growth work for every generation–World Economic Forum  Societies are aging rapidly, with life expectancy increasing and the number of retirees set to double. To meet the demands of longer retirements, pension schemes must evolve in tandem with diversified long-term investments and structural reforms. The longevity economy depends on reimagining work through flexible, multigenerational employment, lifelong learning and new technologies…

Landmark Study Shows Exercise Is “Better Than Drugs” in Stopping Cancer Returning 

Landmark Study Shows Exercise Is “Better Than Drugs” in Stopping Cancer Returning A world-first randomized controlled trial (2025) with patients from the US, UK, Australia, France, Canada and Israel has found that a structured exercise regime after cancer treatment (with a personal coach and movement equivalent to three to four walks a week of between 45 and 60 minutes) can dramatically reduce the risk of…

China’s Wellness Explosion

China’s Wellness Explosion  By Thierry Malleret, economist Few would dispute that China has a unique ability to play the long game and to mobilize the required resources accordingly, whether that’s related to trade or wellness policies. Last March, during the 14th National People’s Congress, the National Health Commission announced the launch of a three-year campaign called the “Healthy China 2030” plan to promote healthy lifestyles…

GWI Releases Major Research Report on the Wellness Real Estate Market

GWI just unveiled Build Well to Live Well: The Future, a complete, 160-page update of its pioneering 2018 report on the wellness real estate market. Packed with new global, regional and national data, it finds that wellness real estate is by far the fastest growing market in the 11-sector wellness industry––doubling from $225 billion in 2019 to $548 billion in 2024 (19.5% annual growth). And…