Monthly Barometer Paul Polman (Unilever’s CEO) recently confessed: “Our biggest threat is that we lose connection with millennials.” Emmanuel Faber (Danone’s CEO) echoes Polman’s concerns: “Millennials want committed brands with authentic products. Natural, simpler, and if possible small, as small as you can.” Millennials, who are now coming of age and approaching their peak earning years, are going to reshape consumption into a much more…
