IN PARTNERSHIP WITH ANYTIME FITNESS
Living Well in Australia
Wellness in Australia is firmly rooted in the culture and practices of its indigenous peoples – from holistic healing traditions to the stewardship of the land and all things in the natural world – bolstered by the strong embrace of wellness practices by modern consumers. Australia’s vast natural resources and stunning landscapes offer the perfect backdrop for wellness living. When it comes to its wellness markets, Australia punches well above its weight. Australians spend an average of $4,824 per year on a vast array of wellness pursuits, from physical activity to healthy eating to personal care and beauty. Many global fitness brands and innovations originate from Australia, leveraging a strong fitness tradition and entrepreneurial spirit. Australia is also a leader in wellness real estate – ranking 4th in the world – having pioneered many wellness communities that support healthy lifestyles, vibrant social connections, and sustainable living in its growing housing markets.
AUSTRALIA KEY FACTS
Population
26,638,544 (2023)
Life Expectancy for Men
81.2 years (2022)
Life Expectancy for Women
85.3 years (2022)
Example Modalities
Fitness innovations
Wellness communities
Thermal springs
AUSTRALIA ECONOMY REPORT
This country report is the only detailed measurement of the size of Australia’s wellness economy, presenting data on its eleven wellness sectors. The report shows the trajectory of the wellness economy in Australia from 2019 to 2023, as well as subsector details where data are available. It also contains global and regional comparisons to show where Australia stands vis-à-vis its peers and competitors. This report and its data will be valuable for any businesses and investors who are interested in the opportunities and potential offered by Australia’s dynamic wellness market.
WELLNESS ECONOMY BY SECTOR IN AUSTRALIA
The wellness economy, as defined by GWI, is broad and diverse. Its eleven sectors encompass many different types of consumer activities and expenditures, including products, services, travel, and technology. Every country’s wellness economy is unique. Its composition can vary widely from country to country, based on its development history, culture, socioeconomic conditions, and government policy. Below we present Australia’s top-line wellness economy data and how it ranks globally. More details are available in the downloadable country report.
Australia Rankings out of 218 countries
KEY WELLNESS EXPERIENCES IN AUSTRALIA
Australia’s unique geography, temperate climate, and pristine natural environments allow residents and visitors to enjoy the outdoors year-round. The vast continent is home to majestic natural treasures – from the Great Barrier Reef to the Uluru-Kata Tjuta National Park to the Bay of Fires in Tasmania. With 35,000 kilometers of coastline, Australia is a prime destination for surfing, ocean swimming, kayaking, snorkeling, and diving. Diverse terrains – from alpine trails and red deserts to lush rainforests – support thriving eco-tourism offerings and every kind of wellness escape and outdoor recreation. Indigenous cultural experiences offer a rare opportunity to connect with the world’s oldest living culture, with deep connections to the land that span more than 65,000 years. Whether it’s learning about bush foods in the Northern Territory, “walking on country” with traditional owners in Tasmania, or hearing dreaming stories in Western Australia, these experiences share a common thread — a powerful, living heritage that continues to shape Australia’s identity today.
Australia’s food, wine, and nature experiences offer visitors an immersive way to connect with the land, local communities, and distinct regional flavors. Australia’s food culture is best described as a melting pot, shaped by migration, global influence, and a strong focus on fresh, local produce. The quality of Australian wine is world-known, with a strong international following. From Asian street food and Mediterranean staples to modern plant-based menus and gourmet twists on comfort food, Australia’s culinary identity is dynamic, diverse, and proudly multicultural.
OTHER GWI RESOURCES & REPORTS FOR AUSTRALIA
PROVIDED IN PARTNERSHIP WITH JOALI BEING
The Global Wellness Institute is grateful to ANYTIME FITNESS for supporting the development of this country report and making its important Australia-specific data available to the world.
Anytime Fitness is Australia’s largest fitness community, with more than 585 clubs nationwide. Our mission is simple: to make health and wellness more accessible to more Australians. We’re here to inspire healthier lives – through genuine support, the power of movement, and a community where everyone feels they belong. Visit the Anytime Fitness Website.
