Web3 Initiative Members

Mia Kyricos

United States


President and Chief Love Officer (CEO), Kyricos & Associates, LLC

Mia is a globally respected thought-leader in the business of wellness and brand strategy with 20+ years of experience leading and advising wellness, hospitality, healthy lifestyle, and travel brands across 100+ countries. As President & Chief Love Officer of Kyricos & Associates LLC, a strategic advisory firm, Mia advances the trillion-dollar business of wellness by activating Ecosystems of Wellbeing™ across commercial and internal stakeholders for companies of all kinds.  Previously, she was SVP & Global Head of Wellbeing for Hyatt, Chief Brand Officer for Spafinder Wellness, Inc., Vice President of the workplace wellness division at EXOS, and Global Director of Spa Brands for Starwood Hotels & Resorts. She is also a founding board member of the Global Wellness Institute™, and is committed to helping people live well and love more, whether on earth, in the Metaverse, or some place in between.

Frank Pitsikalis


Vice Chair

Vice President, Strategy, Agilysys, Inc. II Founder & CEO, ResortSuite

As Vice President, Strategy, for Agilysys, a leading provider of enterprise software for the hospitality industry, Frank continues to oversee the recent acquisition of his former software company, ResortSuite, the world’s first software, purpose-built for wellness-driven hotel, resort, spa, golf and club operations. He has decades of experience advising Fortune 1000 companies on the strategic use of technology to achieve business objectives, and has worked at top international management consulting firms including Ernst & Young, USoft (Unisys), and MERANT. Combining his knowledge of the hospitality field with his background in enterprise technology, he is excited to both advise and invest in future-driven technology designed to power the Web3 world. Frank has served the past 14 years on the ISPA Board of Directors and currently serves as Chairman of the ISPA Foundation. He is also a celebrated speaker and industry advocate, and long-time friend, delegate and sponsor of the Global Wellness Summit and Institute family.

Jenny Burns

CEO, Magnetic, United Kingdom

Jenny has been innovating and positively disrupting businesses across a diverse range of sectors for almost 30 years. She’s spent the vast majority of her career working in large well known brands specialising in brand, marketing, behavioural change, and large-scale digital transformation. Now as the CEO of the UK’s largest independent innovation and design company, Magnetic. Jenny and the team work with multinationals, government, and start-ups. They’ve created Europe’s most downloaded free health app, “Ada” as well as “Balance”, a leading woman’s menopause community and advice hub. They are currently supporting the digital transformation of Bupa, a Global healthcare company with 38 million customers worldwide.

Gon Arie Jaffe

CEO, YogaBulldogz

Following his army service, Gon travelled the world, set on learning about and being exposed to different people and cultures, and gained international marketing experience working with medical and beauty products. In the past few years, Gon began investing in the crypto and NFT industry. His passion for health and wellness and his curiosity about Web3 led to his vision for the YogaBulldogz, which in addition to launching an NFT collection, is also in the process of building the first metaverse wellness & yoga studio and developing other wellness-focused initiatives, along with his cousin, Dean Rubin, a web3 expert. Dean, who will be contributing insights to the initiative as well, has six years of experience as a digital engineer and group manager. He also manages and contributes to multiple development teams worldwide, including ApeOf69, HawsHouse, Okashi, Green Farm Factory, and Toyota Dream Car.

Kate Hancock

Serial Entrepreneur, Metaverse Business Advisor, Partner and Founder Metaverse XYZ

Kate Hancock is a serial entrepreneur and international speaker. She has built (4) successful businesses in less than ten yearsincluding an e-commerce store, a day spa twice-named to the Inc 5000 list of the fastest-growing private companies in America, and Bintana sa Paraiso Hotel which has been named one of the top hotels in the Philippines. She also created a community of 100K+ individuals on Clubhouse impacting 8 million entrepreneurs and produced the longest-running virtual summit in the world that ran for 85 days. Kate loves web 3.0 and co-founded Metaverse XYZ which runs immersive events, conferences in the web 3.0 space.  She has been honored as one of the Top 8 Asian American Influencers in 2021 by Tripadvisor as well as Entrepreneurs Organization Global Leadership Influencer in 2022.

Sam Bel Hyatt

Founder & CEO of ManaXR

Sam is the Founder & CEO of ManaXR, Inc., a virtual reality software development company creating some of the most ultra-realistic, VR and AR experiences known to man. Sam has more than a decade of experience in web development working for companies such as Barclays and Amisive Digital. Now leading ManaXR, Sam and team are creating an immersive content platform with the goal to become the “Netflix of Wellness” to democratize access to consumers around the world. When he’s not creating alternate realities, he enjoys a good cup of tea and a comic book; both secrets to his own wellbeing.

Hasher Nabi

Blockchain Advisor

Hasher is a non-technical techie with degree in Aerosapce engineer and is now a full time blockchain passionprenuer. With backgroud in policy making and social work he looks at the industry as an engine for social change. He has experience in building and leading the crypto projects from scratch and has lead more than 7 crypto projects to success and serves as an advisor on several others. He started off his journey in crypto world as a Bitcoin miner in 2015.His passion for blockchain has led him over an exciting journey in blockchain space working in several different roles from community manager all the way to CEO by the age of 27. He is an internationally recognised entrprenuer featured in Innovate Blockchain Ecosystem Publication for being one of the top innovative entrprenuer for social change.

Constantine Goltsev

Chief Technology Officer, Altis

Constantine Goltsev is our Chief Technology Officer of Altis, the world’s first personal trainer powered by Artificial Intelligence. He is a serial technologist entrepreneur with multiple exits and 20+ years of success in technology and product delivery. He is the Founder & Chairman of Neu.ro, a premier AI and MLOps development platform whose clients include Johnson&Johnson, Panasonic, and LG. Prior to his leadership in the Artificial Intelligence & Machine Learning space, Constantine was the Founder & CEO of AdoTube, one of the first video ad networks.

Joana Santos Silva

Professor, Innovation & Strategy and Director of Executive Education, University of Lisbon and Associate Professor at Business School Lausanne, Portugal

Joana is an award-winning professor, advisor and consultant in the fields of innovation, strategy, management, digital marketing and transformation. She serves the advisory board and faculty of ISEG Executive Education at the University of Lisbon and is on the faculty of the business school of Lausanne. Her original insights and frameworks help business leaders today understand and pioneer the business innovations of tomorrow. She also has a PhDc in Management with a specialization in strategy & entrepreneurship, as well as a former career in pharmaceuticals where she specialized in oncology. Joana therefore understands the complexities of healthcare, the need for wellness and the realities and opportunities for innovation in a Web3 world.

Veronica Schreibeis Smith

CEO & Founding Principal, AIA, NCARB Certified, LEED AP, United States

Veronica Schreibeis Smith, AIA, NCARB, LEED AP, is CEO and Founding Principal of Vera Iconica, a design brand focused creating environments to support optimal living that provides services in Architecture, Interior Design, Wellness Kitchen™️ Design, and Real Estate Developments. The company is a global pioneer in wellness architecture, the art and science behind designing experiences and rituals that enhance human and planetary wellbeing. Veronica is host of the podcast, Architecture of Being: Composing a Conscious Life, which explores the impact our surroundings have on longevity, vitality and happiness. Veronica has practiced architecture on four continents, and continues to work, write, speak, and lead think tanks internationally. She founded the Wellness Architecture & Design Initiative for the Global Wellness Institute, and is founder of the non-profit organization Wellness Architecture + Design.