2025 Wellness Travel Consumer Survey This initiative regularly measures consumer and industry sentiment around wellness travel. Our research provides valuable insight for the sector into the latest consumer intention, behaviors and key motivations for wellness travel experiences and destination selection. We invite you to complete our 2025 Wellbeing Check In Survey – open until September 30, 2025. All responses are anonymized for analysis. WIN! All…
With Global Warming Accelerating, “Coolcationing” Will Transform Wellness Travel By Thierry Malleret, economist With key temperature thresholds being repeatedly toppled, there is a growing consensus within the scientific community that global warming is accelerating faster than expected. As a result, the trend of travellers seeking cooler destinations is now gaining important traction. Travel platform Virtuoso reported that 82% of tourists are considering cooler destinations in 2024. Accordingly,…
Travel and Wellness Are Forecast to Dramatically Outperform Global Economy in Next Decade (With No End in Sight for Ultra-Premium Market) By Thierry Malleret, economist The World Travel and Tourism Council recently made bold predictions: global tourism will become a $15.5 trillion industry over the next 10 years, when it will account for 12% of the global economy (a 50% increase from 2019) and employ 430…
China’s long, extremely restrictive lockdown was just lifted, and the return of mainland China’s outbound travel market is arguably *the* hottest topic in tourism. Finn Partners, with research consultancy Consumer Search Group, just released a study on more affluent Chinese consumers’ travel plans. First, they plan more overseas travel than their pre-pandemic pace: roughly half of them plan at least five trips this year. After…
2019 Consumer Wellbeing Travel Results In 2019, the Wellness Tourism Initiative’s focus was to understand the needs, motivations and behaviour of wellness travelers globally (both primary and secondary wellness travelers). An online survey was launched late 2019 with a focus on USA, Canada, Australia, Romania, China, Italy, Thailand and Singapore. Download the key findings from our global and country fact sheets below. Look out for…
Regenerative Travel Principles for Hospitality White Paper We are at a turning point as a human species to reverse the trajectory of climate change with an urgent call to repair and replenish the damage to our environment and our communities. Regenerative principles are emerging as the future of tourism with the potential and capacity to create better conditions for people and life to flourish. This white…
